In 2000 the American Association of Pharmaceutical Scientists (AAPS) along with several other cosponsoring organizations created the Product Quality Research Institute, Inc. (PQRI), an innovative nonprofit, non-stock, tax-exempt corporation
devoted to developing science based regulatory policy. PQRI was designed to foster collaboration among regulators like the FDA, academia and industry working in the pharmaceutical sciences.
With the development of PQRI, members from unique corners of the pharmaceutical sciences community are encouraged to discuss product quality issues and promote collaborative research under a single roof. This new platform called for a unifying symbol under which members from separate groups could work together, towards similar goals. This symbol needed to be distinct from the sponsoring organizations' identities, represent a collaborative effort and be as bold as PQRI's goals.
The resulting visual identity transforms the letter "Q" in the PQRI acronym into a dynamic abstract image of encircling rings, representing the combined efforts of its members. To complete the new logotype, solid, sturdy letter-forms were chosen to complement the new abstract symbol. Using this new imagery and distinctive typographic treatments, a system of business papers, including business cards, stationery, marketing and workshop materials were developed. The new identity not only gives visual form to the organization, but also creates an atmosphere of unity and excitement for the members.
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Top and bottom right: Stationery system for Product Quality Research Institute.