Brand identity designers face a number of interesting creative challenges. One is that of capturing the personality and promise
of a given brand in a flexible system of brandmarks and graphic standards that will govern that brand's appearance across countless applications, including business papers, brochures, advertisements, displays, signage, packaging, and so on. Another challenge is that
of designing brand communications that are engaging, easy to read, and consistent with the respective brand's personality and graphic standards – even when, on occasion, that brand leaves the office for a bit of fun and adventure.

Here, we present a cross-section of our brand identity design work. Ten brands are represented. The design challenges described above were present in each of the projects. The work is organized alphabetically by client name. Have a look – and enjoy.